Blueprint Ventures says Gen Alpha drives AI-led product discovery shift in consumer brands

• Blueprint Ventures published a market analysis arguing Gen Alpha is reshaping consumer discovery as creators, marketplaces, and AI tools displace search-led funnels.
• Gen Alpha was defined as those born 2011-2024, sized at nearly 2 billion globally, with US$101 billion in direct annual U.S. spending power.
• In Southeast Asia, Gen Alpha purchasing power was projected to reach US$5.39 trillion over the next decade, outpacing Millennials and Gen Z.
• Across Southeast Asia, marketplaces led product discovery at 71%; influencers followed at 39%; generative AI trailed at 24%.
• The analysis flagged low ad trust, rising social commerce toward US$186.5 billion by 2030, and faster creator-led conversion as key strategy shifts.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Blueprint Ventures Pte Ltd published the original content used to generate this news brief on October 12, 2026, and is solely responsible for the information contained therein.