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Braze (BRZE) Could Be 20% Undervalued Following AWS And AI Product News

Simply Wall St·10/10/2026 17:38:11
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Braze (BRZE) is back in focus after the company signed a new collaboration agreement with Amazon Web Services and rolled out fresh AI driven marketing and conversational tools for its customer engagement platform.

Recent trading suggests investors are responding to these AI and AWS announcements, with Braze’s 7 day share price return of 14.32% and 30 day share price return of 22.49% pointing to building short term momentum. This is occurring even though the year to date share price return is down 10.72% and the 3 year total shareholder return has fallen 36.29%.

Spot 39 profitable AI stocks that aren't just burning cash that, like Braze’s AI driven tools and AWS tie up, are leaning on real products and cash generation rather than just hype.

Braze now has a richer product story and a sharp recent bounce. The harder question is whether that mix of AI tools and AWS reach is already reflected in the current share price.

Most Popular Narrative: 20% Undervalued

On the latest numbers, Braze is trading at $29.06 against a widely followed fair value estimate of $36.25, which implies meaningful upside in that framework and puts fresh attention on whether its AI and AWS announcements can sustain that gap.

Project Catalyst and new offerings such as Agentic AI promise better personalization and customer engagement, which can drive incremental revenue and improve net margins through the increased effectiveness and efficiency of marketing campaigns.

See why 16 investors see Braze as 20% undervalued.

Result: Fair Value of $36.25 (UNDERVALUED)

Still, the Braze story can wobble if OfferFit integration weighs on margins or if changing data laws and partner pricing unsettle the revenue base.

Find out about the key risks to this Braze narrative.

Next Steps

Mixed signals around Braze can be confusing, so move quickly from headlines to hard data, and weigh both the concerns and bright spots through 2 key rewards and 3 important warning signs

Ready for more ideas beyond Braze?

If Braze has sharpened your focus on quality and pricing power, do not stop here. Broaden your watchlist with targeted ideas that match your style.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.