Over half of Americans say social media posts have influenced their voting decisions during election season, according to new Sprout Social research

CHICAGO, Oct. 06, 2026 (GLOBE NEWSWIRE) -- Ahead of the 2026 midterms, new research reveals social media has become an increasingly influential factor in elections, particularly for younger voters. According to Sprout Social's Q3 2026 Pulse Survey, 55% of Americans say a social media post has informed or changed their opinion on who to vote for. Among Gen Z, that number rises to 79%, and nearly half (48%) say a social post has changed their opinion outright.