Omnicom study finds marketing caution now carries highest risk as 88% back bold creative

• Omnicom published “The Chaos Advantage,” finding marketing caution now carries higher strategic risk than bold creative action.
• Study reviewed Cannes Lions and Effie winners, backed by a survey of 1,000 senior marketing leaders across North America, EMEA, APAC.
• 88% of respondents said bold creative drives impact, yet most organizations still produce mainly safe work.
• Report tied dull content to weaker performance, with conversion down 37% and long-term ROI down 14% versus stronger creative.
• Backlash rates were identical for safe brands and bold brands, while 42% saw competitors gain share during internal delays.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Omnicom Group Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: CG63859) on October 06, 2026, and is solely responsible for the information contained therein.