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Will Pacers TV Deal Change Nexstar's (NXST) Narrative

Simply Wall St·10/06/2026 10:20:06
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  • Nexstar Media Group and DAZN previously announced an agreement to televise and stream 15 Indiana Pacers games across Central Indiana and nearby markets, with free simulcasts on Nexstar stations and DAZN.
  • The deal gives Nexstar Media Group additional live sports programming that can attract local advertisers and support cross platform monetization across broadcast and streaming.
  • This development may influence how investors evaluate Nexstar Media Group's investment narrative, given the added Pacers game distribution across multiple platforms.

Scan how Nexstar Media Group’s Pacers deal fits into a broader play on media and live sports by comparing it with 19 high quality undiscovered gems that could be flying under most investors’ radar.

Nexstar Media Group Investment Narrative Recap

Nexstar Media Group asks you to believe that traditional broadcast can still matter if it is paired with digital reach, political ad demand and spectrum options. The Pacers and DAZN deal fits neatly into that story but does not change the near term swing factor, which is how well Nexstar offsets softer nonpolitical TV advertising with distribution and digital revenue.

The bigger risk remains clear. Linear audiences are shrinking and Nexstar is leaning on higher debt, thinner current margins at 2.8% and a dividend that is not well covered by earnings. The Pacers partnership helps test cross platform monetization, yet it does not directly address interest coverage pressure or heavy reliance on election cycles.

The Pacers arrangement lines up most closely with Nexstar Media Group efforts in expanded digital and cross platform advertising. Management has already pointed to low double digit local digital revenue growth and an expectation that digital sales could surpass national spot TV advertising by 2026. Giving away streams on DAZN while selling local spots and sponsorships around the same content looks like a real world trial of that pitch.

For catalysts, the more distribution hooks Nexstar puts into connected TVs and mobile apps, the more room it has to defend ad budgets that might otherwise migrate to pure play digital platforms. Execution risk is still there, because pay TV subscriber attrition and mid single digit declines in nonpolitical advertising can offset these efforts. As an investor, focus on whether deals like this show up in steadier digital revenue and more resilient station level margins over the next few quarters.

Nexstar Media Group's current analyst narrative points to revenue of US$8.1b and earnings of US$960.2m by 2029, based on an assumed 11.3% yearly revenue growth rate and an earnings increase of about US$794.2m from US$166.0m today.

Uncover why Nexstar Media Group's fair value indicates a 58% potential upside to its current price before the discount window narrows.

NasdaqGS:NXST 1-Year Stock Price Chart
NasdaqGS:NXST 1-Year Stock Price Chart

Exploring Other Perspectives

For a contrasting view on Nexstar Media Group, focus on sports rights risk. The most cautious analysts worry that more live games, like this Pacers and DAZN move, could lift content costs faster than advertising catches up. Their earlier models had revenue reaching about US$5.2b and earnings near US$704.0m by 2029, far below the consensus outlook. That gap shows how sharply opinions differ. Use this new deal as a prompt to compare those assumptions and decide which story feels more convincing to you.

Explore 2 other Nexstar Media Group fair value estimates, including one that suggests it could be worth just $246.75!

The Verdict Is Yours

Don't just follow the ticker; dig into the data and build a conviction that's truly your own.

Looking For More Investment Ideas Beyond Nexstar Media Group?

If the Pacers partnership has you reassessing Nexstar Media Group and the role of live content in a portfolio, broaden the search and compare it with other businesses that match your risk profile, income needs and time horizon.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.