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Along with the continued release of policy dividends, the “Golden Nine” market in the Shanghai property market has been successfully realized. In September, the pace of promotion of new homes in Shanghai accelerated, and the “sunshine” market was replicated for popular real estate; transactions in the second-hand housing market also continued to increase, and the number of online signings in a single month exceeded 23,000 units and hit a record high for the same period in the past six years. The “Golden Nine” market market was also smoothly transmitted to the long holiday market. Entering the National Day Golden Week, the Shanghai property market ushered in a good start with “Silver Ten.” Many new projects seize the holiday window to open showrooms and launch exclusive specials to attract customers. Combined with the clear weather and an increase in the number of people returning to Shanghai at the end of the holiday season, visits and transactions of many new housing projects ushered in a small peak, and the atmosphere of looking at and bargaining for second-hand housing picked up at the same time.

Zhitongcaijing·10/06/2026 07:09:09
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Along with the continued release of policy dividends, the “Golden Nine” market in the Shanghai property market has been successfully realized. In September, the pace of promotion of new homes in Shanghai accelerated, and the “daylight” market for popular real estate properties continued to increase; transactions in the second-hand housing market also continued to increase, with online signings exceeding 23,000 units in a single month, reaching a record high for the same period in the past six years. The “Golden Nine” market market was also smoothly transmitted to the long holiday market. Entering the National Day Golden Week, the Shanghai property market ushered in a good start with “Silver Ten.” Many new projects seize the holiday window to open showrooms and launch exclusive specials to attract customers. Combined with the clear weather and an increase in the number of people returning to Shanghai at the end of the holiday season, visits and transactions of many new housing projects ushered in a small peak, and the atmosphere of looking at and bargaining for second-hand housing picked up at the same time.