Musinsa opens ZOZOTOWN pop-up store in Seoul’s Seongsu district

• Musinsa will host ZOZOTOWN’s first Korea pop-up store, expanding its partnership with Japan’s largest fashion platform into the domestic market.
• The offline event will run Oct. 16–31 at Musinsa Store Seongsu, featuring products from 15 Japanese fashion brands.
• An online campaign on Musinsa’s store will run through Nov. 16, extending sales beyond the pop-up to test Korean demand.
• The tie-up follows a strategic partnership MOU signed in December 2024, building on Musinsa’s push to broaden cross-border distribution.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Musinsa Co. Ltd. published the original content used to generate this news brief on October 05, 2026, and is solely responsible for the information contained therein.