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Musinsa expands partnership with ZOZOTOWN with first South Korea pop-up event

PUBT·10/05/2026 22:33:14
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Musinsa expands partnership with ZOZOTOWN with first South Korea pop-up event
  • Musinsa expanded its partnership with Japan’s ZOZOTOWN via the platform’s first South Korea pop-up, hosted at Musinsa’s Seongsu store.
  • Campaign runs from Oct. 16 across Musinsa online and offline channels, aiming to test demand for Japanese brands in Korea.
  • Online sales event continues through Nov. 16, extending the collaboration beyond the store activation.
  • Move follows a strategic MOU signed in December 2024, building on Musinsa’s ZOZOTOWN storefront featuring more than 2,000 Korean brands.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Musinsa Co. Ltd. published the original content used to generate this news brief on October 05, 2026, and is solely responsible for the information contained therein.