Zeta Global agrees to buy AI engineering firm Senso

• Zeta Global agreed to acquire Senso, a Y Combinator-backed AI engineering firm that supports Zeta’s Generative Engine Optimization product.
• Deal brings Senso’s technology in-house, adds AI engineering talent, deepens connectivity to frontier models used in AI-driven customer discovery.
• Combination with Zeta Data Cloud targets optimization of brand visibility across leading AI platforms, tying results to marketing activation and business outcomes.
• Senso co-founder and CEO Saroop Bharwani will join Zeta, bringing experience working with regulated enterprises.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Zeta Global Holdings Corporation published the original content used to generate this news brief via Business Wire (Ref. ID: 202610051600BIZWIRE_USPR_____20261005_BW016750) on October 05, 2026, and is solely responsible for the information contained therein.