According to reports from US media such as Fox News and German News Agency on October 1, local time, Norwegian player Haaland's lawyer confirmed that Haaland has filed a lawsuit against the airline over Norwegian's marketing activities during this year's World Cup. Haaland's lawyer said the case involved Norwegian's illegal use of Haaland's “distinctive features” for airline ticket marketing during the World Cup, but did not disclose which marketing activities were involved. The report said Norwegian Air was puzzled by the lawsuit. “Like almost all Norwegians, we cheered for the national team in the summer—we posted a few spontaneous posts based on popular social media trends at the time.” Norwegian said, “Regrettably, the cheers were exchanged for a lawsuit. But we want to have a rational conversation so we can continue to cheer for our shared sporting heroes in the future.”

According to reports from US media such as Fox News and German News Agency on October 1, local time, Norwegian player Haaland's lawyer confirmed that Haaland has filed a lawsuit against the airline over Norwegian's marketing activities during this year's World Cup. Haaland's lawyer said the case involved Norwegian's illegal use of Haaland's “distinctive features” for airline ticket marketing during the World Cup, but did not disclose which marketing activities were involved. The report said Norwegian Air was puzzled by the lawsuit. “Like almost all Norwegians, we cheered for the national team in the summer—we posted a few spontaneous posts based on popular social media trends at the time.” Norwegian said, “Regrettably, the cheers were exchanged for a lawsuit. But we want to have a rational conversation so we can continue to cheer for our shared sporting heroes in the future.”