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Huddly Gains 14%, Insider Trades Reap Benefit

Simply Wall St·10/02/2026 05:23:07
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Last week, Huddly AS (OB:HDLY) insiders, who had purchased shares in the previous 12 months were rewarded handsomely. The shares increased by 14% last week, resulting in a kr101m increase in the company's market worth, implying a 30% gain on their initial purchase. Put another way, the original kr2.59m acquisition is now worth kr3.37m.

While we would never suggest that investors should base their decisions solely on what the directors of a company have been doing, we would consider it foolish to ignore insider transactions altogether.

The Last 12 Months Of Insider Transactions At Huddly

In the last twelve months, the biggest single purchase by an insider was when Director Kristian Kolberg bought kr2.0m worth of shares at a price of kr20.00 per share. We do like to see buying, but this purchase was made at well below the current price of kr23.30. Because it occurred at a lower valuation, it doesn't tell us much about whether insiders might find today's price attractive.

While Huddly insiders bought shares during the last year, they didn't sell. The average buy price was around kr17.91. To my mind it is good that insiders have invested their own money in the company. But we must note that the investments were made at well below today's share price. You can see the insider transactions (by companies and individuals) over the last year depicted in the chart below. If you click on the chart, you can see all the individual transactions, including the share price, individual, and the date!

Check out our latest analysis for Huddly

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OB:HDLY Insider Trading Volume October 2nd 2026

There are plenty of other companies that have insiders buying up shares. You probably do not want to miss this free list of undervalued small cap companies that insiders are buying.

Insider Ownership

For a common shareholder, it is worth checking how many shares are held by company insiders. Usually, the higher the insider ownership, the more likely it is that insiders will be incentivised to build the company for the long term. It appears that Huddly insiders own 16% of the company, worth about kr132m. This level of insider ownership is good but just short of being particularly stand-out. It certainly does suggest a reasonable degree of alignment.

So What Do The Huddly Insider Transactions Indicate?

There haven't been any insider transactions in the last three months -- that doesn't mean much. On a brighter note, the transactions over the last year are encouraging. With high insider ownership and encouraging transactions, it seems like Huddly insiders think the business has merit. So while it's helpful to know what insiders are doing in terms of buying or selling, it's also helpful to know the risks that a particular company is facing. Every company has risks, and we've spotted 3 warning signs for Huddly (of which 1 is concerning!) you should know about.

Of course Huddly may not be the best stock to buy. So you may wish to see this free collection of high quality companies.

For the purposes of this article, insiders are those individuals who report their transactions to the relevant regulatory body. We currently account for open market transactions and private dispositions of direct interests only, but not derivative transactions or indirect interests.