ServiceNow (NOW) Launches Flow To Put AI IT Support Inside Daily Chats

• ServiceNow (NYSE:NOW) introduced Flow, an AI-native conversational service desk for IT support inside workplace chat tools.
• The product is described as instantly deployable and automates repetitive IT service management tasks within existing messaging channels.
• Flow is available at no additional cost for organizations that already qualify as AI-native customers of ServiceNow.
• The Flow launch is presented as giving ServiceNow fresh momentum, although the business story extends well beyond this single AI service desk rollout. Take a look at 3 other big wins we have identified for ServiceNow.

This push into conversational IT support is one piece of a broader buildout, and other companies are also tied into similar AI infrastructure trends. 90 AI infrastructure stocks

ServiceNow already runs a broad cloud platform that helps large organizations coordinate digital workflows across IT, HR, customer service and other functions, so Flow slots into an existing effort to handle routine tasks inside a single system. For investors, the launch ties into the firm's push to keep its workflow tools embedded directly in day to day employee tools rather than in separate portals.

Does the team leading ServiceNow have what it takes? See our full breakdown of the management team's track record and compensation.

Flow keeps ServiceNow’s AI workflow push inside everyday tools

For investors following the ServiceNow Narrative around AI driven workflows and security, Flow looks like another proof point that the firm wants its platform to be the orchestration layer for routine work inside chat, not a sidecar portal. It lines up with the focus on AI annual contract value and on agentic workflows already handling large shares of service requests. The launch also connects to recent moves such as the Reco security partnership, which is aimed at keeping AI agents visible and controlled as enterprises lean more on automated support.

See how these catalysts shape ServiceNow's path to a $145 fair value.

The real test from here is whether Flow adoption starts to show up in concrete usage and contract metrics, for example AI ACV growth and the share of workflows handled by conversational agents that ServiceNow breaks out in future quarterly updates through 2027.

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