Toyota Motor Corporation (TM.US) sales in China plummeted 23% in August, global sales “fell seven times in a row”

The Zhitong Finance App learned that due to sluggish sales in China, Toyota Motor (TM.US) car sales declined again last month. In China, traditional car brands are facing increasingly fierce competition brought about by the rapid rise of local electric vehicle manufacturers. This is also the seventh month in a row that Toyota sales have declined.

Toyota said on Tuesday that sales of the Toyota and Lexus brands in China, the world's largest car market, plummeted 23% in August, mainly due to weak demand for gasoline cars and hybrid vehicles. This dragged down its global group deliveries by 7.5% year over year.

Toyota and its peers have been dealing with sluggish sales in China. Furthermore, automakers are also facing problems such as uneven demand for electric vehicles and soaring oil prices caused by the Middle East conflict.

Driven by strong demand for new models, particularly hybrid models, Toyota and Lexus sales increased 2.6% in Europe and 9.1% in Japan. In the US, its sales volume fell 4.4%; in the Middle East, sales fell by more than a third.

Earlier this year, Toyota said its hybrid vehicle sales are expected to exceed 5 million units for the first time in 2026. Alternative power systems provided strong support for the Japanese car company in the US market, and the high US tariffs made it difficult for some brands to enter this market.