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Is Royal Caribbean Cruises (RCL) Cheap On Analyst Upgrades And The Sandals Deal?

Simply Wall St·09/29/2026 00:22:27
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Analyst Upgrades Put Royal Caribbean Cruises Back in Focus

Royal Caribbean Cruises (RCL) is back in the spotlight after Bank of America and Deutsche Bank upgraded the stock, tying their improved stance to the recent pullback and a major Sandals Resorts partnership.

That pullback has been sharp. Royal Caribbean Cruises now trades at US$242.59, with the share price down 13% over the past month and 24% over the past quarter, even though the 3-year total shareholder return is up well over 100%.

Scan analyst-upgraded travel plays such as Royal Caribbean Cruises alongside a curated set of resilient consumer and tourism stocks in the 33 high quality undervalued stocks.

After a drop of roughly one quarter from recent highs, Royal Caribbean Cruises now sits at an interesting crossroads. Are you looking at a lot of past gains, or is the meaningful upside in the valuation work still to come?

Most Popular Narrative: 30% Undervalued

On the most followed framework, Royal Caribbean Cruises screens as undervalued, with a fair value estimate of about $346.92 against the last close of $242.59. This puts the recent pullback into a different light for anyone focused on long run cash flows.

Enhanced guest experiences, investments in private destinations, and new ships are driving higher onboard spending and pre-cruise purchases, which should support revenue growth by increasing per-passenger spend. Royal Caribbean's continued focus on loyalty programs, which have increased customer retention and spending, suggests long-term revenue enhancement as repeat visitors book more frequently and spend more per trip.

See why 55 investors see Royal Caribbean Cruises as 30% undervalued.

Result: Fair Value of $346.92 (UNDERVALUED)

Still, the narrative around Royal Caribbean Cruises could be tested if consumer travel budgets soften, or if higher fuel costs and currency swings start to eat into margins.

Find out about the key risks to this Royal Caribbean Cruises narrative.

Next Steps

Mixed messages so far, with Royal Caribbean Cruises carrying both flagged issues and appealing strengths. If you want to pressure test that balance yourself, you can start with the 5 key rewards and 3 important warning signs.

Ready for more Royal Caribbean Cruises style ideas?

If Royal Caribbean Cruises has your attention, do not stop at a single ticker. The real edge comes from lining up similar opportunities side by side using a focused screener.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.