CITIC Securities pointed out that the 2026 Mid-Autumn Festival National Day holiday is characterized by “please take 3 days off” long vacation conditions, which may drive strong demand for travel. Overall, demand may shift from places of residence to travel destinations, and commercial consumption to further shift to service-oriented consumption. With the establishment of major domestic beauty products, the beauty category is gradually entering a gift circuit focusing on food and alcohol, focusing on beauty brands that promote gift marketing; the long vacation is expected to catalyze the continuation of the boom of medical and aesthetic institutions, new products on the product side, and the verification of new products during the peak sales season; the jewelry circuit needs to pay attention to gold price differences and overall sales at home and abroad, and at the same time not ignore the pressure on wedding demand.

CITIC Securities pointed out that the 2026 Mid-Autumn Festival National Day holiday is characterized by “please take 3 days off” long vacation conditions, which may drive strong demand for travel. Overall, demand may shift from places of residence to travel destinations, and commercial consumption to further shift to service-oriented consumption. With the establishment of major domestic beauty products, the beauty category is gradually entering a gift circuit focusing on food and alcohol, focusing on beauty brands that promote gift marketing; the long vacation is expected to catalyze the continuation of the boom of medical and aesthetic institutions, new products on the product side, and the verification of new products during the peak sales season; the jewelry circuit needs to pay attention to gold price differences and overall sales at home and abroad, and at the same time not ignore the pressure on wedding demand.