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Utz Brands (UTZ) Looks Fully Valued After Its New Protein Snacks Debut

Simply Wall St·09/27/2026 09:19:40
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Utz Brands (UTZ) just took its protein snacks straight to New York City, rolling out new Protein Pretzels and Protein Cheese Curls through a “Say Yes” pop-up at Union Square Park.

Those new protein snacks arrive after a busy product stretch for Utz Brands, which also rolled out Chicken Dipping Sauce Potato Chips, Cheddar Bacon Ranch Cheese Balls and Spicy Pickle Bites, while the stock’s 82.1% 90 day share price return and 20.8% one year total shareholder return point to momentum following a weaker five year period in which total shareholder return declined 4.7%.

Scan beyond Utz Brands and size up other snack-focused players showing strong recent moves with our hand-picked 16 high quality undiscovered gems.

Utz Brands has surged over the past quarter while still carrying a recent history of weaker long term returns and a current net loss. Is this move really about the underlying snack business, or mostly changing sentiment on the ticker?

Most Popular Narrative: 50% Undervalued

Utz Brands closed at $14.24 against a most-followed fair value estimate of $14.31 and a much higher future cash flow value. This puts the recent pop in the stock squarely up against a narrative that still sees plenty of value on paper.

Significant supply chain optimization, including automation, plant consolidation, and productivity initiatives, is leading to sustained gross margin expansion (~6% productivity improvement). Management is guiding to further margin improvements in the latter half of the year and into 2026, positively impacting EBITDA and net earnings.

See why 5 investors see Utz Brands as 1% undervalued.

Result: Fair Value of $14.31 (UNDERVALUED)

Still, for anyone eyeing Utz Brands as a value story, the current net loss of US$29.0 million and the heavy capex and debt funding plans sit uncomfortably close.

Find out about the key risks to this Utz Brands narrative.

Another View: Multiples Paint A Tighter Picture For Utz Brands

Utz Brands may look undervalued on future cash flows, yet its current P/S of 0.9x is higher than the US Food industry at 0.6x and also above a fair ratio of 0.8x. The stock screens cheaper than peers at 1.7x, so is this a margin of safety or a warning on quality?

To see how this pricing gap lines up with business fundamentals, take a closer look at our valuation breakdown in the See what the numbers say about this price — find out in our valuation breakdown.

NYSE:UTZ P/S Ratio as at Sep 2026
NYSE:UTZ P/S Ratio as at Sep 2026

Next Steps

Curious whether the recent optimism around Utz Brands really fits the risk and reward trade off you want? Take a moment to work through the numbers, weigh both sides of the story, and then judge the balance for yourself with 2 key rewards and 2 important warning signs

Ready for more investment ideas beyond Utz Brands?

If Utz Brands has you rethinking what momentum and value can look like together, do not stop here. Broader opportunities can sit just outside your current watchlist.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.