How 737 MAX Order At Boeing (BA) Has Changed Its Investment Story

• Recently, Boeing and Turkish Airlines finalized an agreement for up to 150 737 MAX jets, including 100 firm 737-8 orders and options for 50 additional aircraft with substitution rights for the 737-10.
• This order deepens Boeing's role in Turkish Airlines' single aisle fleet plans and adds long-term visibility to Boeing's commercial backlog and production planning.
• This article examines how Boeing's investment narrative intersects with this large 737 MAX commitment from Turkish Airlines.

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Boeing Investment Narrative Recap

Boeing remains an investment for people who believe that high aircraft demand, a large backlog and improving operations can outweigh near term execution issues. The short term hinge is production stability and certification progress on the remaining 737 MAX variants, because that directly affects both deliveries and cash generation.

The main risk right now is that engineering fixes, supply chain hiccups or new quality findings slow that normalization, keeping the Commercial Airplanes segment loss making for longer and stretching a balance sheet already carrying US$53.3b of debt. Recent order wins help visibility but do not change that near term execution test.

The Turkish Airlines 737 MAX order sits right next to another relevant update. On 23 September 2026, Boeing and Biman Bangladesh Airlines agreed on 11 additional 787 and 737-8 jets, in addition to a larger mixed 787 and 737 MAX order earlier in the year. That kind of follow on commitment reinforces how deeply Boeing is tied into certain carriers’ long haul and narrow body plans.

For you as an investor, this matters because it links directly to the core catalyst, which is converting a record commercial backlog into consistent deliveries, margins and cash. Each incremental 787 and 737-8 helps fill production slots and supports Boeing Global Services over the life of those aircraft. The risk is that if 737 program issues, supply chain strain or quality work slow output, the operational benefits from these contracts get delayed rather than lost.

Boeing's narrative projects US$125.6b revenue and US$7.9b earnings by 2029. This reflects an assumed 10.9% yearly revenue growth and an earnings increase of about US$6b from US$1.9b today.

Uncover why Boeing's fair value indicates a 36% potential upside to its current price before that discount gap starts to close.

Exploring Other Perspectives

Some of the most optimistic analysts frame the Turkish Airlines deal and Boeing's CAD17m SALC investment as proof that long term demand and talent pipelines could support much faster earnings recovery than consensus expects. Before this news, the bullish group was already modeling revenue of about US$132.7b and earnings of US$11.7b by 2028, which is far above the baseline US$125.6b and US$7.9b by 2029. Use this spread as a reminder that reasonable people can read the same business very differently. It is worth exploring both narratives and deciding which set of assumptions feels closer to how you see Boeing evolving after these announcements.

Explore 7 other Boeing fair value estimates, including one that suggests as much as 95% upside from the current price.

Reach Your Own Conclusion

Don't just follow the ticker. Dig into the data and build a conviction that's truly your own.

• A great starting point for your Boeing research is our analysis highlighting 4 key rewards and 2 important warning signs that could impact your investment decision.
• See our latest analysis for Boeing. The report includes a comprehensive fundamental analysis summarized in a single visual, the Snowflake, making it easy to evaluate Boeing's overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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