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Lululemon Athletica (LULU) Names A New CEO, Is The Reset Enough To Support Fair Value?

Simply Wall St·09/24/2026 07:33:06
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Lululemon athletica (LULU) has been dropped from the FTSE All-World Index after a period of pressure on profitability, soft North American demand, weaker leggings sales, and sharply reduced earnings expectations.

The latest FTSE All-World exclusion lands after a sharp reset in sentiment, with lululemon athletica’s share price down 51.48% year to date and its 1-year total shareholder return declining 42.93%, while the 3-year and 5-year total shareholder returns are down 73.02% and 75.07%. Recent leadership changes, softer North American demand and lower earnings expectations have been met with a mixed reaction, with a 6.56% 7-day share price gain following a 16.70% 30-day decline and an 8.73% 90-day fall, which suggests that longer term momentum is still fading despite short bursts of buying.

Spot 30 high quality undervalued stocks that, unlike lululemon athletica after its FTSE All-World exit and sharp sentiment reset, currently offer stronger value signals based on their fundamentals.

After a 51% year-to-date slide, an index exit and sharply weaker margins, lululemon athletica now trades near the cut analyst target. Does that reset leave enough upside to justify the hit to confidence?

Most Popular Narrative: 37% Undervalued

Against the last close of $102.28, the most followed narrative on lululemon athletica points to a fair value of $161.80, which implies a wide gap that this framework treats as mispricing.

Using these facts, if I project the Free Cash Flow for the next 10 years and discount it back at the cost of capital, Lululemon''s net present value of a stock stand at $161.80.

See why 45 investors see lululemon athletica as 37% undervalued.

Result: Fair Value of $161.80 (UNDERVALUED)

Still, the thesis around lululemon athletica could unravel if the leadership transition disappoints investors or if weakness in North American demand persists longer than expected.

Find out about the key risks to this lululemon athletica narrative.

Another View: SWS DCF Model Flags Overvaluation

The user narrative sees lululemon athletica as undervalued at a fair value of $161.80 per share. The SWS DCF model paints a very different picture. On that framework, LULU at $102.28 trades above an estimated future cash flow value of $85.38, which points to overvaluation instead.

Two cash flow approaches now point in opposite directions. For investors weighing the FTSE exit and recent drawdown, the key question is which set of assumptions about future earnings pressure feels more realistic over the next few years, and which model you trust more when the signals conflict.

Look into how the SWS DCF model arrives at its fair value.

LULU Discounted Cash Flow as at Sep 2026
LULU Discounted Cash Flow as at Sep 2026

Simply Wall St performs a discounted cash flow (DCF) on every stock in the world every day (check out lululemon athletica for example). We show the entire calculation in full. You can track the result in your watchlist or portfolio and be alerted when this changes, or use our stock screener to discover 30 high quality undervalued stocks. If you save a screener we even alert you when new companies match - so you never miss a potential opportunity.

Next Steps

Mixed signals around lululemon athletica can feel confusing, so move fast, look through the full set of numbers and decide where you stand. To weigh both the concern and the optimism in one place, start with 2 key rewards and 1 important warning sign

Looking for more ideas beyond lululemon athletica?

Do not stop your research with lululemon athletica. Broaden your watchlist now so you are not relying on a single turnaround story.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.