FullStory survey shows 77% of consumers switch gaming platforms over user experience

• Fullstory’s 2026 Gambling & Gaming Survey found 77% of consumers switched gaming platforms due to user experience, led by ease of use.
• 83% would stop using a platform following a negative digital experience, signaling elevated churn risk tied to onboarding or transaction friction.
• Trust and reputation ranked first in platform choice at 60%, narrowly ahead of ease of use at 59%.
• Speed emerged as a key retention lever, with 51% citing fast performance, while 79% rated real-time responsiveness as highly important.
• Prediction markets are reshaping sportsbook usage, with 60% reporting changed behavior, including 35% using sportsbooks less often.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. FullStory Inc. published the original content used to generate this news brief on September 22, 2026, and is solely responsible for the information contained therein.