Bonduelle strategy chief Barral says group stays on course with shift toward plant-based eating

• Bonduelle management said in an AirZen Radio interview it will keep reshaping its portfolio to match shifting food habits.
• Céline Barral reiterated a strategy centered on accelerating the move toward plant-based eating, tied to health and environmental goals.
• The group highlighted its long-term ownership model, with the founding family retaining control across seven generations.
• Bonduelle pointed to durable farming partnerships, with more than 90% of growers working with the group year to year.
• Management framed ongoing change as essential to protecting the company’s heritage, rejecting a “status quo” approach to tradition.

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