Musinsa Standard plans new stores in Jeju, Changwon as offline expansion widens

• Musinsa plans to open Musinsa Standard stores in Jeju Island and Changwon in 2H, expanding its offline footprint beyond Seoul.
• Regional hub stores drew more than 4.5 million visitors in January-August, about 17% of Musinsa Standard’s 27 million total visits.
• Sales at eight regional stores rose about 44% year-on-year in January-August, excluding the Cheonan-Asan branch opened in September 2023.
• Regional stores posted a 125% sales target achievement rate, supporting Musinsa Standard’s push to position local outlets as destination retail.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Musinsa Co. Ltd. published the original content used to generate this news brief on September 21, 2026, and is solely responsible for the information contained therein.