U.S. Bank survey shows 62% of Gen Z sees stocks as more realistic wealth path than homeownership

• U.S. Bancorp survey found Gen Z, Millennials start wealth-building earlier, yet report stalled progress amid debt, high housing costs.
• Home ownership remains a top five-year priority, though 29% of Gen Z, 26% of Millennials have given up for financial reasons.
• Stock market seen as a more realistic wealth path than owning a home by 62% of Gen Z, 61% of Millennials.
• Crypto appeal remains high, though trust fell for 30% of Gen Z, 28% of Millennials; trust in stocks rose for 33%, 29%.
• Investing complexity is rising: 72% cite more difficulty; 75% want more guidance; only 14% have used generative AI tools.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. U.S. Bancorp published the original content used to generate this news brief via Business Wire (Ref. ID: 20260921800277) on September 21, 2026, and is solely responsible for the information contained therein.