On September 21, Wufangzhai held a 2026 semi-annual results briefing. Yu Yingqian, director of the company, said that in the first half of the year, the company continued to deepen cooperation with boutique supermarkets such as Sam, Hema, Fat Donglai, and Market Kaike, and achieved high channel growth through differentiated products and exclusive customization strategies. Sam's channel sales have exceeded 100 million yuan, and the number of 10-million-grade single products has continued to expand. Vacuum rice balls in the daily sales category have grown into tens of millions of single products; Hema has achieved significant growth with a “high-end gift box+topical product” combination; and Fat Donglai and Market Open have become the only or preferred cooperative brands in the category.

On September 21, Wufangzhai held a 2026 semi-annual results briefing. Yu Yingqian, director of the company, said that in the first half of the year, the company continued to deepen cooperation with boutique supermarkets such as Sam, Hema, Fat Donglai, and Market Kaike, and achieved high channel growth through differentiated products and exclusive customization strategies. Sam's channel sales have exceeded 100 million yuan, and the number of 10-million-grade single products has continued to expand. Vacuum rice balls in the daily sales category have grown into tens of millions of single products; Hema has achieved significant growth with a “high-end gift box+topical product” combination; and Fat Donglai and Market Open have become the only or preferred cooperative brands in the category.