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Unilever expands Wonder Wash rollout to India, Brazil after Europe success

PUBT·09/17/2026 16:12:14
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Unilever expands Wonder Wash rollout to India, Brazil after Europe success
  • Unilever is expanding its Wonder Wash short-cycle laundry detergent rollout beyond Europe into India and Brazil.
  • Push targets premium liquid detergents in India, where liquids are growing four times faster than the broader laundry market.
  • Brazil short-cycle laundry segment projected to rise 150% by 2029, creating about EUR 100 million of incremental market opportunity.
  • Launch builds on Wonder Wash-driven gains in Europe, where OMO became No. 1 in laundry liquids in the UK, France, Türkiye.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Unilever plc published the original content used to generate this news brief on September 17, 2026, and is solely responsible for the information contained therein.