-+ 0.00%
-+ 0.00%
-+ 0.00%

Comcast unit FreeWheel adds third-party inventory scoring to CTV ad buying tool

PUBT·09/17/2026 12:01:28
Listen to the news
Comcast unit FreeWheel adds third-party inventory scoring to CTV ad buying tool
  • Comcast unit FreeWheel added third-party inventory scoring to its Premium Signals Packaging for programmatic CTV ad buying.
  • New scoring incorporates quality, attention, engagement, ad experience, live indicators, device type, ad load, break structure, time of day.
  • Launch partners include Mediaprobe, Adelaide, Magid; signals feed curated packages intended to support pricing and yield levers.
  • FreeWheel cited research showing 6 minutes of ads per hour delivered 89% higher recall than 12 minutes per hour.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Comcast Corporation published the original content used to generate this news brief via Business Wire (Ref. ID: 20260917273119) on September 17, 2026, and is solely responsible for the information contained therein.