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Ferrari Partners with Rakuten for Scuderia Ferrari HP Formula 1 Team

MT Newswires·09/17/2026 03:07:26
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03:07 AM EDT, 09/17/2026 (MT Newswires) -- Ferrari S.p.A., a subsidiary of Italian luxury carmaker Ferrari (RACE.MI), signed a multi-year partnership with Japanese technology company Rakuten Group, according to a Thursday release. The multi-year collaboration will take effect on Jan. 1, 2027, with Rakuten becoming the telecommunications and e-commerce partner for the Scuderia Ferrari HP Formula 1 team.