Changes in Hong Kong stocks | SMORE International (06969) rose more than 4% in the afternoon, BAT launched VUSE fruity products in the US, and SMOORE is expected to benefit from subsequent sales

The Zhitong Finance App learned that Smore International (06969) rose more than 4% in the afternoon. As of press release, it rose 4.03% to HK$9.685, with a turnover of HK$804.503 million.

According to the news, VUSE, an atomized cigarette brand owned by British American Tobacco, launched a fruit-flavored e-cigarette product. This is a major practical step after the US Food and Drug Administration adjusted enforcement priorities. SMOORE participated in production and is expected to benefit from subsequent releases. According to reports, in May of this year, the FDA announced that four flavored e-cigarette products under Glas passed the product review, marking the first time that the FDA approved non-tobacco and non-menthol ENDS products, which is of regulatory demonstration significance

China Merchants Securities released a research report saying that in the first half of the year, Smore's HNB business achieved revenue of 962 million yuan/sharp increase of 322.1% year over year, accounting for 13.3% of the company's growth, mainly due to the company's 25H2 beginning large-scale shipments to core customers. Currently, it has supported this major customer to launch new products in 9 global markets, and the terminal market share has steadily increased.