Ministry of Culture and Tourism: Improving cultural and tourism consumption promotion mechanisms to promote the construction of consumption scenarios and upgrading of facilities

The Zhitong Finance App learned that on September 16, the Ministry of Culture and Tourism issued a notice to issue the “15th Five-Year Plan for the Development of Culture and Tourism”. Among them, it is mentioned improving the mechanism for promoting cultural and tourism consumption, and promoting the construction of consumption scenarios and upgrading facilities. Adapt to trends such as experiential consumption and create new scenarios for diversified, immersive and interactive consumption. Develop leisure consumption such as cruises, yachts, motorhome camping, etc. Encourage popular tourist attractions, cultural and expo venues, etc. to dynamically adjust opening hours and optimize reservation methods. Promote “Travel China for a Better Life” to enhance the influence of “May 19 China Tourism Day”. Organize key cultural and tourism industry exhibitions. Promote the implementation of a paid leave system, promote flexible peak vacations, and encourage the establishment of spring and autumn vacations for primary and secondary school students in line with actual practice.

The original text is as follows:

The Ministry of Culture and Tourism issued the “Culture and Tourism Development”

Notice of the “15th Five-Year Plan”

Departments of culture and tourism (bureaus) of the provinces, autonomous regions and municipalities directly under the Central Government; the Culture, Sports, Radio, Television, and Tourism Administration of the Xinjiang Production and Construction Corps; all departments and bureaus of the headquarters; on-site discipline inspection and monitoring teams; all units directly under the Central Government; the State Administration of Cultural Heritage:

In order to plan cultural undertakings, cultural industries and tourism in an integrated manner, and promote the deep integration, prosperity and development of culture and tourism, our Ministry has prepared the “15th Five-Year Plan for the Development of Culture and Tourism”. It is now being issued to you. Please carefully organize and implement it in line with actual practice.

We hereby inform you.

Ministry of Culture and Tourism

September 11, 2026

This article was edited by the Ministry of Culture and Tourism, Zhitong Finance Editor: Chen Wenfang.