After Meta launched Muse, the personal AI smart device, Goldman Sachs reiterated its “buy” rating and target price of $725, believing that the new product is expected to push Meta into the AI subscription market for paid consumers and become a catalyst for subsequent stock prices. Muse can be used through standalone apps, websites, and WhatsApp. Based on the Muse Spark 1.3 model, Muse can independently browse the web, manage workflows, fill out forms, complete shopping, and perform long-term tasks. Meta has set up three free, $20 per month and $100 per month subscription plans for Muse, and connects to Stripe Link to support transactions. Goldman Sachs also pointed out that Meta will hold a Connect event on September 23, and if it launches more basic models in the future, it may further strengthen expectations for AI products. Other agencies have also maintained a positive view of Meta recently. Among them, Evercore ISI maintained a “outperforming market” rating and a target price of $860, while J.P. Morgan raised the rating from “neutral” to “increased”, and the target price was raised from $640 to $820.

After Meta launched Muse, the personal AI smart device, Goldman Sachs reiterated its “buy” rating and target price of $725, believing that the new product is expected to push Meta into the AI subscription market for paid consumers and become a catalyst for subsequent stock prices. Muse can be used through standalone apps, websites, and WhatsApp. Based on the Muse Spark 1.3 model, Muse can independently browse the web, manage workflows, fill out forms, complete shopping, and perform long-term tasks. Meta has set up three free, $20 per month and $100 per month subscription plans for Muse, and connects to Stripe Link to support transactions. Goldman Sachs also pointed out that Meta will hold a Connect event on September 23, and if it launches more basic models in the future, it may further strengthen expectations for AI products. Other agencies have also maintained a positive view of Meta recently. Among them, Evercore ISI maintained a “outperforming market” rating and a target price of $860, while J.P. Morgan raised the rating from “neutral” to “increased”, and the target price was raised from $640 to $820.