According to the CITIC Securities Research Report, at 1 a.m. on September 10, Beijing time, Apple unveiled folding screen iPhone Duo, iPhone 18 Pro & ProMax, AirPods 5, and Apple Watch Series 12 & Ultra 4 products at the 2026 Fall New Product Launch Conference. Among them, the iPhone DUO folding screen, the AI ecosystem on the end side, and the introduction of new materials and new processes are the core highlights of this new product. Although affected by storage prices, product pricing has risen slightly, we are still optimistic about the 2026-27 Apple hardware innovation cycle supported by new products such as folding screens. We recommend focusing on upgrading and incremental supply chain links brought about by the application of new materials and new processes.

According to the CITIC Securities Research Report, at 1 a.m. on September 10, Beijing time, Apple unveiled folding screen iPhone Duo, iPhone 18 Pro & ProMax, AirPods 5, and Apple Watch Series 12 & Ultra 4 products at the 2026 Fall New Product Launch Conference. Among them, the iPhone DUO folding screen, the AI ecosystem on the end side, and the introduction of new materials and new processes are the core highlights of this new product. Although affected by storage prices, product pricing has risen slightly, we are still optimistic about the 2026-27 Apple hardware innovation cycle supported by new products such as folding screens. We recommend focusing on upgrading and incremental supply chain links brought about by the application of new materials and new processes.