According to the latest data disclosed by the China Securities Investment Fund Industry Association, Ant Fund's non-commodity fund holdings reached 2.21 trillion yuan. This is the first time that a single fund sales agency's non-commodity fund holdings have surpassed 2 trillion yuan. Judging from the industry pattern, the current public fund consignment sales pattern presents a “three-point world” situation. Zhang Shuaishuai, a researcher at CICC, believes that independent fund sales institutions have developed rapidly in the first half of this year, and their market share has increased rapidly in the first half of this year, relying on leading scene drainage, platform content ecology, online customer management, and technological capabilities. However, banks rely on their huge base of customers, and brokerage firms have steadily increased their total holdings with unique ETF products. The way fund sales agencies play has also shown new changes. For example, more and more banks are deepening cooperation with fund companies and launching carefully selected fund brands. For example, China CITIC Bank launched “Stable + Family,” and ICBC launched “Gongying Research.” For FOF products, China Merchants Bank launched the “TREE Changying Plan”, China Construction Bank launched the “Long Ying Plan”, etc.

According to the latest data disclosed by the China Securities Investment Fund Industry Association, Ant Fund's non-commodity fund holdings reached 2.21 trillion yuan. This is the first time that a single fund sales agency's non-commodity fund holdings have surpassed 2 trillion yuan. Judging from the industry pattern, the current public fund consignment sales pattern presents a “three-point world” situation. Zhang Shuaishuai, a researcher at CICC, believes that independent fund sales institutions have developed rapidly in the first half of this year, and their market share has increased rapidly in the first half of this year, relying on leading scene drainage, platform content ecology, online customer management, and technological capabilities. However, banks rely on their huge base of customers, and brokerage firms have steadily increased their total holdings with unique ETF products. The way fund sales agencies play has also shown new changes. For example, more and more banks are deepening cooperation with fund companies and launching carefully selected fund brands. For example, China CITIC Bank launched “Stable + Family,” and ICBC launched “Gongying Research.” For FOF products, China Merchants Bank launched the “TREE Changying Plan”, China Construction Bank launched the “Long Ying Plan”, etc.