Passenger Link Branch: Sales of 54,000 vehicles in the August pickup market increased 29.5% year-on-year

The Zhitong Finance App learned that the Passenger Link branch published an article stating that in August 2026, the pickup truck market sold 54,000 vehicles, up 29.5% year on year, down 3.9% from the previous month, and was at the highest level in the past 5 years. Sales in January-August were 455,000 units, up 17.8%. The domestic market and export market pattern are clearly differentiated. Great Wall Motor continues to maintain its leading position as a strong pickup truck, and its performance at home and abroad is relatively stable. Driven by continued year-on-year growth in exports, SAIC Chase, JAC, Zhengzhou Nissan, and Changan have performed well. In the domestic pickup truck retail market, Great Wall Motors, Jiangling Motors, Zhengzhou Nissan, Radar Motors, Jiangxi Isuzu, etc. performed well, and the domestic “one super pickup truck” pattern continues to be maintained.

Pickup truck exports: Overseas markets for pickups have huge domestic market demand. Don't expect unrealistic expectations from the domestic market. Going overseas is the only option for high growth of pickup truck companies. In August 2026, the country exported 38,000 pickup trucks, up 82% year on year, down 5% month on month; from January to August 2026, the country sold 266,000 vehicles, up 45% year on year, and the industry's share of exports continued to be high. Pickup truck exports accounted for 45% of total pickup truck sales in 2024, pickup truck exports reached 50% in 2025, cumulative pickup truck exports reached 55% in 2026, and pickup truck exports reached 70% in August 2026. China's autonomous pickup truck exports increased quite well.

New energy pickup trucks: In 2024, sales of new energy pickups were 21,200 units, up 170% year on year; in 2025, 73,000 new energy pickup trucks, up 243%; in August 2026, up 150% year on year, down 2% month on month; in January-August 2026, 62,000 new energy pickup trucks, up 18% year on year; forming a trend where the overall growth rate of new energy pickups was slightly weaker than the overall growth rate of fuel pickups at the beginning of the year.

With the development of electrification and passenger use, the space in the pickup truck market will gradually improve. Among new energy pickup truck sales in August: BYD pickup sold 4,300 units overseas, Geely Radar electric pickup trucks 2,202 units, Zhengzhou Nissan 1,058 units, Changan Zengcheng pickup truck 606 units, and other pickup truck companies also had a certain scale of new energy vehicles. With the launch of the domestic new energy pickup truck market and the gradual cultivation of the market, it is expected that Chinese pickups will develop faster in the future to meet domestic and foreign demand.

Note: The data in this article is based on the monthly report of the China Automobile Dealers Association Passenger Vehicle Market Information Joint Branch (Commercial Vehicle Production and Sales Update)