Brave Bison Boosts Fourth Takeover Bid for System1

03:16 AM EDT, 09/14/2026 (MT Newswires) -- Brave Bison Group (BBSN.L) said Monday it increased its offer for System1 Group (SYS1.L) to 3.60 pounds sterling per share, valuing the marketing research company at 47.5 million pounds. Under the fourth offer, System1 shareholders will receive 1.35 pounds in cash and 2.394 new Brave Bison shares for each System1 share, representing a 10% premium to the 3.27-pound-per-share value of its previous offer announced on July 30, which System1's board unanimously and unequivocally rejected. The media, marketing, and technology company, which is System1's largest shareholder with a 27.85% stake, said it has received letters of intent from several System1 shareholders representing an additional 10.95% stake. In total, the commitments represent 38.9% of System1's issued share capital. The offer remains conditional on Brave Bison securing more than 50% of System1's voting rights.