Recently, the Ministry of Housing, Urban-Rural Development and other three other departments jointly introduced a new policy to implement the existing commercial housing sales policy in an orderly manner. Priority is given to existing housing sales for newly sold land plots, and the main structure of pre-sale projects must be capped. Since the implementation of the New Deal, key cities such as Beijing, Shanghai, Shenzhen, Guangzhou, and Xi'an have successively completed the first round of land auctions, and the land auction market is characterized by increased differentiation and logical restructuring. Industry experts interviewed believe that the New Deal has changed the criteria for judging land acquisition by housing enterprises — location, facilities, floor area ratio, and product suitability have become important variables that determine the success or failure of a project. Land acquisition by housing enterprises is shifting from “calculating turnover and scale” in the era of high turnover to “counting single disks and calculating products.” Currently, local existing housing sales policy rules are still being studied and formulated, and it is expected that some cities will introduce rules in the next month or two. From the market side and enterprise side to the policy side, the impact of the New Deal on the land market is gradually unfolding.

Recently, the Ministry of Housing, Urban-Rural Development and other three other departments jointly introduced a new policy to implement the existing commercial housing sales policy in an orderly manner. Priority is given to existing housing sales for newly sold land plots, and the main structure of pre-sale projects must be capped. Since the implementation of the New Deal, key cities such as Beijing, Shanghai, Shenzhen, Guangzhou, and Xi'an have successively completed the first round of land auctions, and the land auction market is characterized by increased differentiation and logical restructuring. Industry experts interviewed believe that the New Deal has changed the criteria for judging land acquisition by housing enterprises — location, facilities, floor area ratio, and product suitability have become important variables that determine the success or failure of a project. Land acquisition by housing enterprises is shifting from “calculating turnover and scale” in the era of high turnover to “counting single disks and calculating products.” Currently, local existing housing sales policy rules are still being studied and formulated, and it is expected that some cities will introduce rules in the next month or two. From the market side and enterprise side to the policy side, the impact of the New Deal on the land market is gradually unfolding.