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Musinsa says “fall clothes” searches jump 53x, launches 2026 Fall New Arrivals Week

PUBT·09/10/2026 23:04:21
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Musinsa says “fall clothes” searches jump 53x, launches 2026 Fall New Arrivals Week
  • Musinsa launched its “’26 Fall New Arrivals Week” through Oct. 5 as early-September demand for fall apparel accelerated.
  • Sept. 1–10 store data showed “fall clothes” searches jumped about 53x year on year.
  • Searches rose for long-sleeve tops 84%, trench coats 82%, half-zip sweatshirts 75%.
  • Transaction value climbed for spring-fall coats 247%, fleece 218%, knitwear 95%.
  • Event features up to 15% discounts on fall new items across online channels and offline stores.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Musinsa Co. Ltd. published the original content used to generate this news brief on September 10, 2026, and is solely responsible for the information contained therein.