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CoStar’s Homes.com survey shows new-construction buyers prioritize more space, financial confidence, function

PUBT·09/10/2026 20:31:26
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CoStar’s Homes.com survey shows new-construction buyers prioritize more space, financial confidence, function
  • CoStar published a Homes.com survey flagging larger homes, financial readiness, affordability, ownership goals as top drivers for 2026 new-construction demand.
  • Digital search is shifting rapidly: 51% used AI tools; 42% relied on video to evaluate homes before visiting.
  • Remote work is reshaping design: 74% rated a home office important; 49% wanted a second office.
  • Customization remains central: 70% sought full structural or aesthetic options, raising execution demands for builders.
  • Builder selection tilts to quality: 57% prioritized materials; 54% experience; 50% flagged insurance costs as a key ownership concern.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. CoStar Group Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202609101630BIZWIRE_USPR_____20260910_BW658245) on September 10, 2026, and is solely responsible for the information contained therein.