Kelley Blue Book Report: Average New-Vehicle Transaction Price Moves Back Above $50,000 in August

ATLANTA, Sept. 10, 2026 /PRNewswire/ -- The average transaction price (ATP) for a new vehicle in the U.S moved back above $50,000 in August, according to analysis by Kelley Blue Book. Transaction prices continued to be influenced by a richer mix of Midsize SUV sales and price increases across two of the most-popular, most-affordable segments: Subcompact SUVs and Compact Cars.