Similarweb ecommerce report says AI shopping recommendations sway purchases despite limited click-through traffic

• Similarweb’s State of Ecommerce 2026 report flags AI chat tools as a high-impact influence on purchases despite limited direct click-through traffic.
• AI buying recommendations can deliver a 2-to-1 advantage for the recommended brand versus competitors.
• Search remains central: 89% of consumers who use AI for shopping research also use search.
• Shift to mobile accelerates, with ecommerce app sessions growing about 1.3x faster than web visits; 86.5% of US consumers mainly shop on mobile.
• Global B2C ecommerce revenue is forecast to top USD 4.9 trillion by 2030, up more than 27% from 2026.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. SimilarWeb Ltd. published the original content used to generate this news brief via Business Wire (Ref. ID: 202609100800BIZWIRE_USPR_____20260910_BW901157) on September 10, 2026, and is solely responsible for the information contained therein.