Jefferies reiterated Apple's “outperforming market” rating. The target price is $263.66, believing that Apple's latest iPhone pricing strategy shows that the company is more inclined to exchange sales for profit margins. Jefferies pointed out that the prices of the 256GB and 512GB versions of the iPhone 18 Pro and Pro Max are 6% to 8% lower than their previous expectations, but they are still 7% to 9% higher than the previous generation; the price increases for the 1TB and 2TB versions are basically in line with expectations. The pricing of Apple's newly launched Duo folding screen device is in line with Jeffrey's previous expectations, and a 256GB version for 1999 was added. Jefferies said that maintaining the original prices of the iPhone 17 and iPhone Air may help stimulate demand, but may also further reduce profit margins. The agency also pointed out that Apple's current valuation is too high. The current price is about 315 US dollars, which is significantly higher than its target price of 263.66 US dollars. Recently, Wall Street's views on Apple are divided. Lynx Equity and KeyBanc each gave a target price of $250 and were cautious, while HSBC and Bank of America Securities maintained a “buy” rating, with target prices of $366 and $380, respectively.

Jefferies reiterated Apple's “outperforming market” rating. The target price is $263.66, believing that Apple's latest iPhone pricing strategy shows that the company is more inclined to exchange sales for profit margins. Jefferies pointed out that the prices of the 256GB and 512GB versions of the iPhone 18 Pro and Pro Max are 6% to 8% lower than their previous expectations, but they are still 7% to 9% higher than the previous generation; the price increases for the 1TB and 2TB versions are basically in line with expectations. The pricing of Apple's newly launched Duo folding screen device is in line with Jeffrey's previous expectations, and a 256GB version for 1999 was added. Jefferies said that maintaining the original prices of the iPhone 17 and iPhone Air may help stimulate demand, but may also further reduce profit margins. The agency also pointed out that Apple's current valuation is too high. The current price is about 315 US dollars, which is significantly higher than its target price of 263.66 US dollars. Recently, Wall Street's views on Apple are divided. Lynx Equity and KeyBanc each gave a target price of $250 and were cautious, while HSBC and Bank of America Securities maintained a “buy” rating, with target prices of $366 and $380, respectively.