St. Joe launches Watersound Weddings & Events business to expand hospitality services

• The St. Joe Company launched Watersound Weddings & Events, a new asset-light business targeting weddings and special events across its Northwest Florida venues.
• Operations are live now, offering a single booking and planning contact across hotels, resorts, restaurants, clubs, and other event sites.
• A dedicated storefront is planned at Watersound Town Center in Inlet Beach, Florida, with an expected opening in early 2027.
• The expansion aims to lift utilization across the hospitality portfolio, supported by nonstop air links to seven of the 10 largest U.S. MSAs.
• Cheryl Walton was named executive director, bringing nearly 20 years of wedding and event experience at WaterColor Inn & Resort.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. The St. Joe Company published the original content used to generate this news brief via Business Wire (Ref. ID: 202609091605BIZWIRE_USPR_____20260909_BW191928) on September 09, 2026, and is solely responsible for the information contained therein.