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On September 8, Sina Finance's “Wine Industry Insider” learned exclusively from various sources that Moutai decided not to produce Mid-Autumn Festival cultural and creative gift boxes containing “Kweichow Moutai” this year. The news was also confirmed by the dealer: “There really were no sales; I only had the Mid-Autumn Festival cultural and creative gift box products from previous years.” There is no clear response from Maotai to this situation. According to public information, Maotai first released Mid-Autumn Festival cultural and creative gift boxes in 2022, and will be launched every Mid-Autumn Festival for the next 4 years. Gift boxes often include Kweichow Moutai wine, tea sets, and wine sets.

Zhitongcaijing·09/08/2026 12:09:15
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On September 8, Sina Finance's “Wine Industry Insider” learned exclusively from various sources that Moutai decided not to produce Mid-Autumn Festival cultural and creative gift boxes containing “Kweichow Moutai” this year. The news was also confirmed by the dealer: “There really were no sales; I only had the Mid-Autumn Festival cultural and creative gift box products from previous years.” There is no clear response from Maotai to this situation. According to public information, Maotai first released Mid-Autumn Festival cultural and creative gift boxes in 2022, and will be launched every Mid-Autumn Festival for the next 4 years. Gift boxes often include Kweichow Moutai wine, tea sets, and wine sets.