General Administration of Market Regulation: By 2030, there will be more than 5,000 secure consumer clusters in the country, and safe consumption units in key areas will be widely covered

The Zhitong Finance App learned that on September 8, the General Administration of Market Regulation held a special press conference on “Cultivating Secure Consumer Units and Agglomeration Areas to Help Boost Consumer Confidence”. At the meeting, Wang Qiuping, director of the Press and Publicity Department of the General Administration of Market Supervision, said that recently, the General Administration of Market Supervision officially issued the “Notice on Fully Carrying Out the Cultivation of Assured Consumer Units and Agglomeration Areas” (hereinafter referred to as the “Notice”) to fully launch the work of cultivating safe consumers. This is a practical measure to thoroughly implement the decisions and arrangements of the Party Central Committee and the State Council, promote the expansion of domestic demand, promote consumption, and benefit people's livelihood. It is a reform exploration to innovate consumption governance and protect people's livelihood and welfare. It is a practical action to empower development and warm people's hearts and minds through supervision.

Wang Huowang, director of the Law Enforcement and Inspection Bureau of the General Administration of Market Regulation, pointed out that the “Notice” issued this time consists of six chapters, including work goals, training targets, cultivation content, cultivation methods, cultivation mechanisms, and brand cultivation, which clarify the meaning, positioning and work system of cultivating safe consumers. Guidelines for cultivating safe consumption units and agglomeration areas were also simultaneously formulated to provide specific operational guidelines for all parties involved in the cultivation. The “Notice” makes it clear that by 2030, there will be more than 5,000 secure consumer clusters nationwide, and safe consumption units will be widely covered in key areas. The “Safe Consumption in China” brand will basically be formed, and the consumer's sense of attainment will increase markedly.

This cultivation work has the following three main characteristics: first, stimulating the endogenous motivation of operators to achieve the transition from “I want to be better” to “I want to be better”; second, using the benchmarking effect to build a “big ecosystem” of consumption with “small units”; and third, innovating the supervision and governance model to shift from “correcting after the fact” to “fixed capital in advance”. In the next step, the General Administration of Market Regulation will continue to guide and push all regions to solidly carry out the work of cultivating safe consumer units and agglomeration areas to ensure that various policies and measures are actually implemented.

The full text transcript is as follows:

Wang Qiuping, Director of the Press and Publicity Department of the General Administration of Market Regulation:

Good morning, ladies and gentlemen, media friends! Welcome to the special press conference of the General Administration of Market Regulation.

Consumption is the ultimate demand and the enduring engine of economic growth. Consumption with confidence is linked, on the one hand, to people's livelihood and warmth, and on the other, to the overall development situation.

In order to continuously optimize the consumer ecology, boost consumer confidence, and release consumption vitality, recently, the General Administration of Market Supervision officially issued the “Notice on Fully Carrying Out the Cultivation of Assured Consumer Units and Agglomeration Areas” to fully launch the work of cultivating safe consumers. This is a practical measure to thoroughly implement the decisions and arrangements of the Party Central Committee and the State Council, promote the expansion of domestic demand, promote consumption, and benefit people's livelihood. It is a reform exploration to innovate consumption governance and protect people's livelihood and welfare. It is a practical action to empower development and warm people's hearts and minds through supervision.

Who are the targets for nurturing safe consumer units and agglomeration areas? How to cultivate? After nurturing, what convenience and benefits can consumers get? Today, we invite Mr. Wang Huowang, Director of the Law Enforcement Inspection Bureau of the General Administration of Market Supervision; Ms. Tong Bo, first-level inspector of the Law Enforcement Inspection Bureau; Mr. Fang Wenjun, Deputy Party Secretary and Deputy Director of the Zhejiang Provincial Market Supervision Bureau; and Mr. He Haiping, member of the Party Group and Deputy Director of the Hainan Provincial Market Supervision Bureau. They will explain the general considerations, main contents and work arrangements of the “Notice” and answer everyone's concerns.

First, I would like Mr. Wang Huowang to introduce the overall situation.

Wang Huowang, Director of the Law Enforcement and Inspection Bureau of the General Administration of Market Regulation:

Good morning to all our fellow journalists! I sincerely thank all media friends for their long-term concern, attention and strong support for the market supervisory authorities in building a consumer environment. In recent years, market supervisory authorities have continued to make efforts to optimize the consumption environment, and have continuously issued a number of institutional documents to improve the consumer rights protection system and regulate market operation order. Recently, the General Administration of Market Regulation issued the “Notice on Fully Carrying Out the Cultivation of Assured Consumer Units and Agglomeration Areas” (hereinafter referred to as the “Notice”), which will fully launch the work of cultivating safe consumers. Now it's up to me to introduce you to the relevant situation.

General Secretary Xi Jinping has emphasized many times the need to improve the consumption environment. The Fourth Plenary Session of the 20th CPC Central Committee also made arrangements to vigorously boost consumption; the “15th Five-Year Plan” plan clearly states that a number of new consumption scenarios should be created to drive a wide range of consumption scenarios with high visibility; the “15th Five-Year Plan” to expand consumption requires innovation and development of basic units such as safe consumer stores, restaurants, etc., and agglomeration areas such as safe consumer markets, business districts, and scenic spots. Simply put, the country takes it very seriously.

Currently, people's expectations for quality of life and safe consumption are getting higher and higher, but in some fields, there are still pain points and blockages such as supply shortages, frequent disputes, and irregular operations. There is an urgent need for operators to work from the supply side to push the consumer environment management threshold forward. Prior to that, the General Administration had taken the lead in implementing a three-year campaign to optimize the consumption environment, insisting on cultivating safe consumers as an important gripper for changing the supervision model and improving the effectiveness of supervision. Since 2025, 10 cities have been organized to carry out pilot projects to guide all regions to actively cultivate a large number of safe stores, safe restaurants, and safe business districts. For example, Zhejiang explores financial empowerment, and the United Bank launched “Assured Loans” to allow honest merchants to receive real financing support; Hainan is cultivating safe consumers, making merchants with good credit stand out, and helping the development of international tourism consumption centers through honest construction. Practice in many places has proven that cultivating safe consumers can effectively improve the quality of consumption, boost consumer confidence, and promote the expansion and upgrading of consumption; it can make the public feel the improvement of the consumer environment around them and increase consumer satisfaction; it can play a leading role as a benchmark, drive operators to compete for good, and promote a virtuous cycle in the consumer market. Precisely because we have seen these results, we have decided to carry out nationwide efforts to cultivate safe consumers, use “small incisions” to drive the “big improvement” of the consumption environment, promote the transformation of the governance of the consumer environment from “rights protection after the fact” to “prevention in advance,” and from “government leadership” to “social co-governance.”

The “Notice” issued this time consists of six chapters, including work goals, training targets, cultivation content, cultivation methods, cultivation mechanisms, and brand cultivation, clarifying the content, positioning and work system of cultivating safe consumers. Guidelines for cultivating safe consumption units and agglomeration areas were also simultaneously formulated to provide specific operational guidelines for all parties involved in the cultivation. The “Notice” makes it clear that by 2030, there will be more than 5,000 secure consumer clusters nationwide, and safe consumption units will be widely covered in key areas. The “Safe Consumption in China” brand will basically be formed, and the consumer's sense of attainment will increase markedly.

This cultivation work has the following three main characteristics.

The first is to stimulate the endogenous motivation of operators and achieve the transition from “I want to be better” to “I want to be better.” Adhere to government guidance and business entities to take the lead role, and through policy presentations and benchmarking, let the majority of operators clearly see that the promise of assured consumption is not a burden, but rather a rich market business card. It is not only a social responsibility, but also a “bonus” for improving competitiveness.

The second is to use the benchmarking effect to build a “big ecosystem” of consumption with “small units”. Practice has proven that strengthening basic units such as secure consumer stores, restaurants, and live broadcast rooms, and improving agglomeration areas such as business districts, neighborhoods, and scenic spots can improve the consumption environment, so that ordinary people can see, touch, and feel it, and “light up the scene” with benchmarks, drive the whole industry to be honest and compliant, and create a market pattern where good money drives bad money out bad money.

The third is to innovate the model of supervision and governance, and shift from “correcting after the fact” to “fixed capital in advance.” Facing the reality that consumer disputes continue to operate at a high level, say goodbye to the old path of “heavy disposal and light prevention”, coordinate multiple lines of supervision resources such as food, quality, price, measurement, credit, consumer insurance, etc., and promote the transformation of supervision from post-investigation and punishment to pre-emptive prevention, and upgrade from case resolution to systematic management, so as to reduce the sources of conflict and enhance the overall effectiveness of supervision.

In the next step, the General Administration of Market Regulation will continue to guide and push all regions to solidly carry out the work of cultivating safe consumer units and agglomeration areas to ensure that various policies and measures are actually implemented. We sincerely welcome all business entities to actively participate, effectively fulfill their social responsibilities, give full play to their resources and industry advantages, and work together with the government, especially market supervisory authorities, to jointly create a better environment and cultivate a more prosperous market. At this point, we hope that consumers will pay more attention to businesses that promise safe consumption. We also hope that all media friends will tell more stories about safe consumption, interpret and disseminate policies, and amplify the positive energy of honest management, so that the reassuring consumer dividends can benefit thousands of business entities and consumers. I will introduce these first. Next, I will work with my colleagues from Zhejiang and Hainan to answer questions from reporters and friends. Thank you all!

Wang Qiuping, Director of the Press and Publicity Department of the General Administration of Market Regulation:

Thanks to Mr. Wang Huowang for his thorough and in-depth interpretation, which made our understanding of this work even more clear.

Consumption with confidence is based on supervision, strength on common governance, and emphasis on persistence. Next, let's move on to the questioning section. All reporters and friends are invited to show their hands, and when asking questions, please inform your news organization first.

People's Daily reporter asked:

We are concerned that “innovating and cultivating safe consumers” is an important work initiative deployed in the “15th Five-Year Plan” to expand consumption. What key points need to be grasped to carry out the work of cultivating safe consumers?

Wang Huowang, Director of the Law Enforcement and Inspection Bureau of the General Administration of Market Regulation:

Cultivating reassuring consumers is a foundational task. Through cultivation, it is possible to steadily improve the operating standards of merchants and gradually resolve problems such as poor service quality, rapid dispute growth, and insufficient consumer confidence from the source. At the same time, it is also a system project. It requires the participation of operators, consumers, regulatory authorities, industry organizations, etc., to integrate various resources such as credit, finance, and third-party platforms. The work is difficult and complex. In actual progress, the following three aspects need to be particularly grasped:

First, it is necessary to seize the two types of actors: “units” and “agglomeration areas.” Two relatively new concepts have been mentioned here. One is a “safe consumption unit”, which specifically refers to a single operator directly targeting consumers, including supermarkets, restaurants, live broadcast rooms, and factory-managed stores. Cultivating a safe consumer unit is to start with the stores and operators most commonly contacted by the public, guide them to consciously manage integrity, start with the most basic compliance promises, gradually expand the content of promises, create brand characteristics, and form a group of safe merchants that ordinary people can truly trust. The other is a “safe consumption agglomeration area”, which specifically refers to consumer concentration areas such as business districts, markets, scenic spots, and neighborhoods. Cultivating not only merchants within the region, but also pushes regional operation managers to the “front desk”, giving full play to their leading role, focusing on improving regional unified service standards and rights protection and disposal mechanisms, promoting the overall construction of the consumption scenario in an integrated manner, and promoting the systematic iterative upgrading of the regional consumption environment.

Second, we must seize the core initiative of “voluntary commitment.” The cultivation work includes steps such as initiation and guidance, voluntary commitment, verification and publicity, and assigning codes and standards. Among them, voluntary commitment is a top priority in nurturing work. We should focus on the issues that consumers are most concerned about, and encourage operators to make promises about safety and security, quality assurance, price assurance, service assurance, and rights protection. On this basis, safe consumer agglomeration areas need to make special commitments on initial inquiry responsibility, online dispute resolution, management of resident merchants, etc., to further consolidate the management responsibilities of operating managers for resident merchants. At the same time, we encourage operators to launch personalized value-added promises in line with their own business formats, promote public promises, fulfill promises, and “promise a thousand gold” honest supply in exchange for consumers' trust, and achieve a virtuous cycle of “more commitment, more peace of mind when consuming”. In advancing our work, we are also adhering to the working principles of voluntary participation, classification and cultivation, and seeking practical results, fully respecting the wishes of business entities, and not allocating targets or making mandatory commitments.

Third, it is necessary to make full use of “digitalization” as an important tool. The General Administration will establish and improve a dynamic nurturing model, create a digital system, and install a “new engine” for the cultivation of safe consumption. Relying on the digital system, it will collect multi-source business data such as the national 12315 platform, business entity registration, credit risk classification, administrative enforcement, public opinion monitoring, etc., and carry out intelligent analysis to effectively reduce unnecessary interference with operators in cultivation work and reduce operating costs for operators. The General Administration will also promote a deep connection between digital systems and consumer scenarios such as e-commerce platforms and navigation software, illuminate assured consumption pledges online, create a national safe consumption map, and empower operators. In addition, the system will also open up data links for operator training, consumer participation, and government supervision and enforcement to achieve dynamic cultivation and closed-loop management of the entire life cycle of safe consumers, so that safe consumption can be seen, touched, and managed.

CCTV reporter from China Central Radio and Television asked:

The cultivation of assured consumers provides a display platform for operators to improve themselves, and is also inseparable from the active participation of consumers. So I'd like to know how the majority of operators can participate in this nurturing work? How can ordinary consumers get relevant information?

Tong Bo, first-level inspector of the Law Enforcement Inspection Bureau of the General Administration of Market Supervision:

Participating in the cultivation of safe consumer units and agglomeration areas is the operator's spontaneous choice, but whether “peace of mind” can be achieved ultimately depends on consumer evaluations. To do a good job in this work, the active participation of operators is the foundation, and consumers' feelings and supervision are an important guarantee. The two complement each other and are indispensable.

Local market supervisory authorities will combine industrial layout and consumer market characteristics, focus on key industries and key consumer regions, and comprehensively use big data analysis to sort out and form nurturing reserve targets. Relying on normalized supervision services such as registration, complaint reporting and handling, supervision and spot checks, and legal popularization training, etc., they will accurately carry out policy presentations to operators to guide more operators to make assured consumption commitments and continuously improve service quality. Operators can make promises online through the upcoming safe consumption cultivation system. If the relevant conditions are met, the system will automatically assign codes and labels, and the whole process is zero-burden and senseless. By making public promises to the community, operators send a positive signal of honesty and trustworthiness, establish a good corporate image, enhance consumers' sense of trust and identity, continue to gather customer flow, drive efficiency growth, form a credit advantage in market competition, and achieve long-term sustainable development.

The General Administration of Market Regulation will also issue the “Assured Consumption Commitment” logo to raise awareness of assured consumer brands, open up online and offline channels, and facilitate consumers to search and identify safe consumption commitment units and agglomeration areas. At the online level, the General Administration will build a unified information display platform to dynamically display the content promised by merchants for one-click inspection, one-click navigation, and one-click evaluation. After a dispute occurs, consumers can also directly contact the merchant to resolve it with one click. We will also promote connections to high-frequency consumer application scenarios such as e-commerce platforms, navigation software, and third-party software, and light up safe consumption commitment units and agglomeration areas online, so that consumers can easily obtain relevant information. At the offline level, operators that have made promises display commitment signs and promises in prominent places at the place of business, and consumers can see them when they go to the store to spend. In addition, consumers can also apply to become safe consumption observers, participate in activities such as consumer experience tests carried out by administrative departments, industry associations, and consumer associations, carry out supervision and evaluation as social participants, act as “eyes” and “propagandists” for cultivating safe consumption, and promote synergy between social supervision and administrative supervision.

The Economic Daily reporter asked:

The cultivation of safe consumer units and agglomeration areas emphasizes the independent participation of operators. What incentives will be taken in the future so that participating merchants can truly benefit?

Wang Huowang, Director of the Law Enforcement and Inspection Bureau of the General Administration of Market Regulation:

The cultivation of assured consumers insists on the autonomous commitment of operators as the core, and does not adopt executive orders to enforce them. Positive incentive orientation is highlighted, so that trustworthy operators can truly reap market dividends, and achieve a win-win situation for all parties, where operators can enjoy benefits, consumers can buy with confidence, and the market increases vitality.

Cultivating work constructs a multi-dimensional positive incentive system, and plays a motivational “combo punch” around the fields of credit, finance, marketing, and publicity:

The first is credit incentives to release the dividends of a trustworthy management system. Promote the inclusion of assured consumption commitment units and agglomeration areas in the joint incentive mechanism for trustworthiness, reduce the proportion and frequency of inspections of trustworthy entities in accordance with regulations, and minimize interference with the normal production and operation activities of compliant enterprises.

The second is financial empowerment to strengthen financial service support. Guide financial institutions to provide support such as increasing credit limits, lowering interest rates, and reducing fees for assured consumption commitment units and agglomeration areas on the basis of following market rules, so as to effectively relieve the financial pressure on merchants. Encourage the introduction of special types of insurance, such as safe consumer liability insurance and no-reason return liability insurance, to reduce merchant's payment concerns through risk sharing and make merchants more daring to fulfill their consumer promises.

The third is market expansion to expand business development space. Convenient carriers such as safe shopping maps and premium service check-in points have been launched online. Consumers can search promised merchant information by turning on their mobile phones. Promote the inclusion of committed merchants in the scope of use of consumer vouchers, and support them to participate in various events such as trade fairs, shopping festivals, and cultural tourism festivals. Through government platforms and campaign drainage, more customers are brought in to merchants, and the customer flow and popularity of stores are effectively increased.

Fourth, promotion to enhance brand influence. We will use various media platforms to set up topics and columns to vigorously promote safe consumer brands and excellent benchmarks, and increase the exposure and market recognition of trustworthy merchants. At the same time, industry associations are encouraged to further explore businesses that have performed well and are highly praised by the public. The good practices of these merchants are shared through exchange of experiences, case releases, and focused media coverage, etc., to encourage more operators to be on par with the benchmark, and create a good atmosphere for learning and catching up.

Generally speaking, although you cannot get cash to participate in safe consumption cultivation, you can enjoy incentives such as credit empowerment, brand empowerment, and scenario services, and establish a clear direction of “trustworthiness benefits”, so that honest operators can obtain real benefits, thereby guiding more operators to actively participate in safe consumption commitments and jointly create a safe and secure consumption environment.

A question from the Securities Daily reporter:

Zhejiang is leading the way in building secure consumption. It has cultivated and formed a large number of safe consumption units, and is exploring the introduction of financial support policies. Please introduce Zhejiang's innovative practices in the field of financial empowerment and secure consumption, and what practical results have been achieved after implementing the relevant measures?

Fang Wenjun, Deputy Secretary of the Party Committee and Deputy Director of the Zhejiang Provincial Market Supervision Bureau:

Thank you for your attention and concern for Zhejiang's safe consumption construction work! In recent years, Zhejiang has insisted on cultivating safe consumption units as an important vehicle for optimizing the consumption environment, incorporating supporting financial policies and supply into a key part of the “Assured Consumption in Zhejiang” campaign, creating a virtuous cycle of “financial support, motivation for merchants, and guaranteed consumption”. At present, the province has dynamically cultivated 248,000 safe consumption units, 640 safe consumption clusters, and 103,000 offline return and exchange units without reason.

The first is to pioneer “assured loans” to promote the transformation of credit assets into financial dividends. Since 2020, the Zhejiang Provincial Market Supervision Bureau and the Provincial Agricultural Commercial Bank have taken the lead in establishing a strategic cooperation with financial aid to benefit the people, launching “Assured Loans” exclusive financial products for secure consumer units, providing special financial services such as interest rate coupons and payment procedure relief, continuously iterating and optimizing policy initiatives, and jointly formed a service team of more than 4,000 people and a professional financial advisory team to visit nearly 200,000 merchants and sort out more than 30 financial needs. At present, “Assured Loans” has covered 147 safe consumer business districts and benefited 41,600 merchants. The loan scale has exceeded 180 billion yuan, reducing handling fees of 198 million yuan and saving 1.03 billion yuan in interest costs for merchants. “Assured Loans” was selected as a typical example of optimizing the consumption environment in the country in 2025.

The second is to pilot “liability insurance” to solve the worries of merchants who return goods without reason. Relying on the first-mover advantage of Ningbo's approved National Insurance Innovation Comprehensive Pilot Zone, it took the lead in launching a pilot offline no-reason return insurance reform, established a “government+business district+enterprise” premium sharing model, and implemented “offline no-reason return loss insurance”. The insurance compensation covered rigid costs such as marketing expenses and secondary packaging caused by merchant returns. Currently, 107 safe consumer clusters and 3,928 physical stores have participated in no-reason return insurance, covering eight key consumer categories such as clothing, shoes, hats, home textiles, and daily necessities, etc., reducing return costs by 405,000 yuan for merchants, and corresponding to protecting consumers with an unwarranted return amount of 10.843 million yuan.

The third is to implement a “safe spending receipt code” to create a worry-free offline shopping scenario. Embed secure consumer unit promises, “one-click settlement” of consumer disputes, etc. into platforms such as Alipay and Cloud QuickPass to customize “secure consumption receipt codes” for merchants, and build an open ecosystem for safe consumption where consumers, operators, government departments, financial institutions, and payment platforms participate together. At present, 24,000 merchants have applied for the “Assured Consumption Payment Code” and received more than 22.35 million yuan in fee concessions and 2.5 billion yuan in credit; the “one-click settlement” has covered more than 80,000 merchants, which has led to 11,000 self-settlement consumer disputes. The settlement success rate has reached 88%, and has been replicated and promoted across provinces to 8 key cities including Chengdu and Taiyuan.

In the next step, Zhejiang will promote related work such as the cultivation of safe consumption units and agglomeration areas, the development of offline unwarranted return commitment units, etc., deepen and improve the supporting policy system for financial empowerment, and continue to promote the improvement of the quality and scope of assured consumption.

A question from a reporter from China Quality News:

Hainan is speeding up the construction of an international tourism consumption center, and “Safe Consumption in Hainan” has become a local specialty brand. In terms of cultivating safe consumption clusters and creating new safe consumption scenarios, what innovative highlights can Hainan learn from?

He Haiping, member of the party group and deputy director of the Hainan Provincial Market Supervision Bureau:

The construction of an international tourism consumption center is an important strategic position of the “three zones and one center” of the Hainan Free Trade Port. Focusing on creating a safe and secure consumption environment, our province continues to deepen the “safe consumption in Hainan” construction and actively explores the “Hainan Model” of safe consumption with the characteristics of a free trade port. Relevant innovative practices were selected as the top five typical cases of optimizing the consumption environment in the country in 2025 and the 20th batch of system integration innovation cases for the Hainan Free Trade Port. In recent years, we have focused on the following work around cultivating a safe consumer business district and creating a safe consumption scenario.

The first is to deepen institutional innovation and establish a standardized and secure consumption system. Strengthen cross-departmental coordination and joint actions of 30 provincial departments, including market supervision, etc., and widely involve operators in various industries and fields. Introduce local standards, group standards and management measures for safe consumption, and establish a standard system for the construction of safe consumption clusters and safe consumption units. The “Assured Consumption in Hainan” smart supervision system was established, and an online commitment system was first implemented. Eligible business entities make assured consumption promises online, and it can become a safe consumption unit as soon as 45 days, which greatly facilitates the participation of business entities.

The second is to dig deeper into unique potential and expand diversified and secure consumption scenarios. In addition to traditional supermarkets, restaurants, etc., various consumption scenarios such as duty-free shopping, homestays and hotels, online takeout, education and training, medical treatment and beauty are included in the scope of safe consumption to achieve online and offline integration. Introduced compliance management guidelines for new business formats such as live streaming and cross-border e-commerce; joint platform companies label safe consumption units to promote safe consumption and food safety seals; launch WeChat applets and “safe consumption maps” to provide accurate references for consumers to consume offline; and give full play to the leading role of large business districts and leading enterprises to continuously improve the overall consumption environment. Currently, the province has built 45 safe consumption clusters and 160,000 safe consumption units, covering more than 20 industries.

The third is to strengthen credit empowerment and forge joint efforts for long-term social co-governance. Vigorously promote mechanisms such as unwarranted returns in physical stores, early payment, and online dispute resolution, and make honest management the undertone of free trade ports. Differentiated supervision is carried out according to the credit situation of merchants, reducing the frequency of inspections and providing credit incentives to trustworthy merchants; punishments such as red and yellow card warnings are imposed on illegal merchants, such as underperforming or price fraud. Encourage consumers to evaluate and rate consumer experiences through mini-programs, and establish a common governance pattern of merchant self-discipline, government supervision, and social supervision.

Currently, Hainan is speeding up the enactment of the “Regulations on the Protection of Consumer Rights and Interests at the Hainan Free Trade Port”, focusing on key scenarios such as duty-free shopping and sea-related air travel, refining business regulations, improving the supervision system, and incorporating safe consumption into the path of legalization. During the “15th Five-Year Plan” period, we will continue to deepen the “Hainan model” of safe consumption, and make every effort so that every consumer can buy, eat, and use at ease at the Hainan Free Trade Port, and actually feel a real sense of attainment, happiness, and security.

Wang Qiuping, Director of the Press and Publicity Department of the General Administration of Market Regulation:

Thank you to the reporters and friends for their enthusiastic questions, and thank all the guests for their detailed answers.

The ultimate meaning of consumption is to achieve a truly beautiful life for people. If the consumption environment is excellent, people's livelihood is warm; if the market ecology is good, there is enough momentum for development. The publication of the “Notice” is a new starting point for optimizing the consumption environment; carrying out comprehensive nurturing actions is a new practice to improve people's livelihood and welfare. We expect the whole society to work together to build and work in the same direction, maintain the bottom line with standards, protect fairness through supervision, and set a benchmark, so that every consumer can feel safe, comfortable, and secure, and make “safe consumption in China” a gold symbol deeply popular and a business card for people's livelihood that benefits thousands of families.

After the meeting, if you need further interviews and details, please contact the Press and Publicity Department of the General Administration. This concludes this press conference. Thank you all!

This article was edited by the General Administration of Market Regulation, Zhitong Finance Editor: Chen Siyu.