According to a report published by Citi, Nike will adjust its distribution strategy in China from January 2027, which is expected to have a negative impact on Taobo's business prospects for the 2028 fiscal year. At this stage, the bank is uncertain that Nike will continue to provide subsidies to end online distribution rights after Taobo's current fiscal year. The bank lowered Taobo's net profit forecast for the 2027-29 fiscal year by 2%, 19% and 18%, respectively, while the sales forecast was lowered by 1%, 5% and 5%, respectively. Based on the unchanged 11-fold target price-earnings ratio for 2027, the target price was reduced from HK$1.91 to HK$1.7. Considering the stock's double-digit dividend rate, the “buy” rating was maintained.

According to a report published by Citi, Nike will adjust its distribution strategy in China from January 2027, which is expected to have a negative impact on Taobo's business prospects for the 2028 fiscal year. At this stage, the bank is uncertain that Nike will continue to provide subsidies to end online distribution rights after Taobo's current fiscal year. The bank lowered Taobo's net profit forecast for the 2027-29 fiscal year by 2%, 19% and 18%, respectively, while the sales forecast was lowered by 1%, 5% and 5%, respectively. Based on the unchanged 11-fold target price-earnings ratio for 2027, the target price was reduced from HK$1.91 to HK$1.7. Considering the stock's double-digit dividend rate, the “buy” rating was maintained.