The 2026 Chinese Farmers' Harvest Festival Golden Autumn Consumption Season campaign was launched in Shanghai on September 4. The theme of this year's Golden Autumn Consumer Season event was “Harvest, Open a New Era, and Promote Revitalization”. It was co-sponsored by the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, the Ministry of Culture and Tourism, China Central Radio and Television, the State Forestry and Grassland Administration, and the All-China Federation of Supply and Marketing Cooperatives. The event will continue from the launch in September to the end of November. Key activities will be carried out, such as digital commerce to promote a good harvest in agriculture, promotion of “vegetable basket” product consumption in 36 large and medium-sized cities across the country, and action exchanges and matchmaking to improve the “small but beautiful” cultural tourism industry in rural areas.

The 2026 Chinese Farmers' Harvest Festival Golden Autumn Consumption Season campaign was launched in Shanghai on September 4. The theme of this year's Golden Autumn Consumer Season event was “Harvest, Open a New Era, and Promote Revitalization”. It was co-sponsored by the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, the Ministry of Culture and Tourism, China Central Radio and Television, the State Forestry and Grassland Administration, and the All-China Federation of Supply and Marketing Cooperatives. The event will continue from the launch in September to the end of November. Key activities will be carried out, such as digital commerce to promote a good harvest in agriculture, promotion of “vegetable basket” product consumption in 36 large and medium-sized cities across the country, and action exchanges and matchmaking to improve the “small but beautiful” cultural tourism industry in rural areas.