According to CITIC Securities, demand in the home appliance industry was weak in 2026Q2. Profits from white appliances, kitchen appliances, and small household appliances were suppressed by factors such as cost, exchange, and high base, and the overall situation is still bottoming out. Looking ahead, the low base, falling panel prices, and mitigation of cost and exchange rate disturbances are expected to drive profit recovery, focusing on companies with stabilized domestic demand and improved overseas business.

According to CITIC Securities, demand in the home appliance industry was weak in 2026Q2. Profits from white appliances, kitchen appliances, and small household appliances were suppressed by factors such as cost, exchange, and high base, and the overall situation is still bottoming out. Looking ahead, the low base, falling panel prices, and mitigation of cost and exchange rate disturbances are expected to drive profit recovery, focusing on companies with stabilized domestic demand and improved overseas business.