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    Should Hershey’s (HSY) New CFO and Product Push Reframe Its Long-Term Brand Investment Story?

    Simply Wall St·09/04/2026 23:24:27
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    • The Hershey Company recently appointed long-time finance executive Dave Hulays as Chief Financial Officer, while outgoing CFO Steve Voskuil moved to SVP, Strategic Projects to support a gradual transition ahead of his planned 2027 retirement.
    • At the same time, Hershey expanded its product lineup with new Creme Bars and marketing collaborations, underscoring how leadership changes are unfolding alongside ongoing product innovation and brand-building initiatives.
    • Next, we’ll examine how the CFO transition, particularly Hulays’ long tenure inside Hershey, may influence the company’s existing investment narrative.

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    Hershey Investment Narrative Recap

    To own Hershey, you generally need to believe in the resilience of its confectionery and snacks brands despite cost pressures and a softer consumer backdrop. Right now, the key near term catalyst is the company’s ability to protect margins amid high cocoa prices and tariff uncertainty, while the biggest risk is that weaker consumer demand and rising input costs squeeze earnings more than expected. The CFO transition to Dave Hulays looks orderly and does not materially change those near term drivers.

    Among recent updates, the launch of Hershey’s Creme Bars, supported by the KATSEYE marketing partnership, is most relevant. It reinforces the innovation and brand building pillar of the Hershey thesis, which underpins expectations for revenue growth even as consumers trade down or seek value. How effectively products like Creme Bars gain traction and support volumes could influence how much pricing and cost actions, overseen by the new CFO, can support earnings.

    Yet investors should also weigh how higher cocoa costs and potential tariff impacts could affect Hershey’s earnings power over the next few years...

    Read the full narrative on Hershey (it's free!)

    Hershey's narrative projects $13.1 billion revenue and $2.1 billion earnings by 2029. This requires 2.9% yearly revenue growth and a $1.0 billion earnings increase from $1.1 billion today.

    Uncover how Hershey's forecasts yield a $207.71 fair value, a 20% upside to its current price.

    Exploring Other Perspectives

    HSY 1-Year Stock Price Chart
    HSY 1-Year Stock Price Chart

    Some of the most optimistic analysts were assuming revenue of about US$13.3 billion and earnings of roughly US$2.5 billion by 2029, so when you look at fresh news like the CFO change and innovation push, it is worth asking whether those bullish expectations around supply chain optimization truly hold up, or if your own view of Hershey’s future should sit somewhere quite different.

    Explore 7 other fair value estimates on Hershey - why the stock might be worth as much as 73% more than the current price!

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    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.