Sina Technology News, at noon on September 4, that after the IFA 2026 Xiaomi global press conference, Lu Weibing, partner, president of the Xiaomi Group, and president of the mobile phone department, spoke with the media. At the press conference, Xiaomi announced that it will enter the European market, including Germany, in 2027, and signed memorandums of cooperation with the first batch of eight German car dealer groups at the IFA site. Speaking about why the first stop for Xiaomi cars to go overseas, Lu Weibing gave a few reasons: First, Europe is the birthplace of the century-old automobile industry. The first car was born in Europe and Germany, and the local automobile industry is very strong. Because local brands are very strong, it means that the market is very difficult, but if Xiaomi can achieve results and win in this market, it will be relatively easy to enter other markets. So Xiaomi is willing to enter from the hardest market. Second, Xiaomi has a very good base in the European market. It has been 10 years since mobile phones entered the European market. As of today, the Xiaomi brand is more than 90% known in Europe, and it has become a household name. Even though Xiaomi cars haven't arrived in Europe today, consumers in many countries are already more than 40% aware of Xiaomi cars, which is a very high figure.

Sina Technology News, at noon on September 4, that after the IFA 2026 Xiaomi global press conference, Lu Weibing, partner, president of the Xiaomi Group, and president of the mobile phone department, spoke with the media. At the press conference, Xiaomi announced that it will enter the European market, including Germany, in 2027, and signed memorandums of cooperation with the first batch of eight German car dealer groups at the IFA site. Speaking about why the first stop for Xiaomi cars to go overseas, Lu Weibing gave a few reasons: First, Europe is the birthplace of the century-old automobile industry. The first car was born in Europe and Germany, and the local automobile industry is very strong. Because local brands are very strong, it means that the market is very difficult, but if Xiaomi can achieve results and win in this market, it will be relatively easy to enter other markets. So Xiaomi is willing to enter from the hardest market. Second, Xiaomi has a very good base in the European market. It has been 10 years since mobile phones entered the European market. As of today, the Xiaomi brand is more than 90% known in Europe, and it has become a household name. Even though Xiaomi cars haven't arrived in Europe today, consumers in many countries are already more than 40% aware of Xiaomi cars, which is a very high figure.