As the disclosure of the 2026 semi-annual reports of listed brokerage firms comes to an end, the wealth management business is becoming more and more prominent as an important support for the performance growth of many brokerage firms. While the scale of customer assets is expanding and financial product holdings are steadily increasing, the service model centered on buyer investment is becoming a key driving force for the advancement of the industry. Analysts believe that against the backdrop of increased market activity and continued growth in residents' demand for asset allocation, the competition in brokers' wealth management business is shifting from traditional commission and product sales models to a new stage centered on asset allocation capabilities, buyer investment services, and comprehensive customer services.

As the disclosure of the 2026 semi-annual reports of listed brokerage firms comes to an end, the wealth management business is becoming more and more prominent as an important support for the performance growth of many brokerage firms. While the scale of customer assets is expanding and financial product holdings are steadily increasing, the service model centered on buyer investment is becoming a key driving force for the advancement of the industry. Analysts believe that against the backdrop of increased market activity and continued growth in residents' demand for asset allocation, the competition in brokers' wealth management business is shifting from traditional commission and product sales models to a new stage centered on asset allocation capabilities, buyer investment services, and comprehensive customer services.