PricewaterhouseCoopers: Hong Kong's entertainment and media industry revenue is expected to grow to US$15 billion in 2030

The Zhitong Finance App learned that on September 3, PricewaterhouseCoopers released the “2026-2030 Global Entertainment and Media Industry Outlook: Hong Kong Summary”. It is estimated that the revenue of the Hong Kong entertainment and media industry will increase steadily from US$13 billion in 2025 to US$15 billion in 2030. The compound annual growth rate (CAGR) is 3.7%, which is slightly higher than the expected increase of the global average of 3.4% over the same period.

Accelerated digitalization is driving the growth of Hong Kong's entertainment and media industry. Among them, OTT streaming video is expected to become the fastest growing sector, with a compound annual growth rate of 6.8% from 2025 to 2030, surpassing Internet advertising (CAGR 6.5%). The music market, on the other hand, is growing at a compound annual rate of 5.8%, driven by strong local support and successive performances by international superstars, reflecting the diversification of the local entertainment industry.

The OTT streaming video market in Hong Kong is expected to expand at a CAGR of 6.8%, with revenue growing from US$345 million in 2025 to US$479 million in 2030. In a pattern where international streaming platforms and local digital service providers coexist, the Hong Kong OTT market is booming in competition and innovation. Local service providers are effectively scaling up. While OTT and subscription revenue is growing, profit margins continue to improve. As competition intensifies, strategic pricing and exclusive sports content remain key differentiators to ensure audience engagement.

Internet advertising is still an important driver of revenue and growth in Hong Kong's entertainment and media industry. Overall revenue is expected to grow at a CAGR of 6.5% to 2030. Among them, video ads are expected to lead with a compound annual growth rate of 8.5%, while paid search ads continue to expand steadily, reflecting the growing market demand for engaging video content and innovative advertising formats. At the same time, it also confirms the continued importance of paid search in effectively reaching audiences. As the digital ecosystem continues to evolve, the industry is actively using emerging technology and data analysis to increase audience engagement and develop new revenue streams.

The Hong Kong music market is expected to grow from US$286 million in 2025 to US$380 million in 2030 (CAGR 5.8%), with both live and recorded music revenues continuing to grow. In recent years, the Hong Kong Government has actively attracted internationally renowned artists to perform in Hong Kong, further enhancing Hong Kong's position in the field of live music and enriching the city's cultural atmosphere. The recorded music industry also benefits from local government support, which encourages the industry to invest in nurturing new musical talents. This investment is expected to further drive market expansion and highlight Hong Kong's role as an important hub for the creative industry.

Hong Kong's film box office revenue is expected to grow at a CAGR of 3.7%, from US$145 million in 2015 to US$173 million in 2030. In 2025, the number of Hong Kong cinematographers recorded 18.8 million, the average ticket price was lowered to 7.7 US dollars, and the number of screens was reduced to 271, reflecting the industry undergoing a restructuring. Despite this, the Hong Kong Film Development Council is working to boost the development of the local film industry through enhanced support measures, including the upgraded “Film Production Financing Plan 2.0”. A number of locally produced films reached the top 20 in the box office, demonstrating the vitality and strength of Hong Kong as a cultural hub in terms of creativity and storytelling.