Amazon Stock News Puts Retail Media Stocks Like Coupang In Focus

The fresh FTC lawsuit against Amazon’s ad auctions has thrown a spotlight on how money flows through retail media and commerce advertising. Legal pressure on such a large platform can unsettle the whole sector, but it also shines a light on other stocks exposed to the same trends. This article looks at three companies touched by this news so you can decide which stories feel worth watching more closely.

The stocks covered below are just a starting sample, and the full screen has surfaced 9 more companies with equally compelling narratives tied to retail media and commerce advertising that are not included in this article. If you want to identify and analyze the highest conviction opportunities across this theme, head straight to the US Retail-Media and Commerce Advertising Platforms screener.

Perion Network (PERI)

Overview: Perion Network is a Tel Aviv based ad tech company that runs digital advertising platforms for brands, agencies and retailers, with a growing focus on retail media, in store screens and commerce focused campaigns that can sit alongside or outside Amazon’s ad ecosystem. Its Perion One and Outmax AI products help advertisers plan, automate and optimize campaigns across formats like web, connected TV, digital out of home and in store media, while also giving publishers tools to better monetize their inventory.

Operations: Perion Network currently generates all of its reported revenue, about US$436 million, from its High Impact Advertising Solutions segment.

Market Cap: US$382 million

Perion Network may be of interest to investors who think more brand and retail budgets could look for alternatives or complements to Amazon’s ad auctions after the recent FTC lawsuit. The company is pushing deeper into retail media and in store digital out of home through deals such as Best Buy Canada’s programmatic store network. It is also rolling out AI driven tools such as the Outmax AI agent to help advertisers manage acquisition costs across major platforms. At the same time, Perion is still reporting losses and carries higher risk funding, so execution on this “new Perion” story is important. For investors, that mix of retail media exposure, valuation considerations and business risk may make Perion a stock to watch closely rather than ignore.

Perion Network’s push into retail media and AI driven ad tools could be masking a very different investment profile than its loss making past suggests. Get the full story in the 3 key rewards and 1 important warning sign

D-Market Elektronik Hizmetler ve Ticaret (HEPS)

Overview: D-Market Elektronik Hizmetler ve Ticaret runs Hepsiburada, a leading Turkish e-commerce platform where shoppers search, compare and buy a wide range of products, and where brands can pay for visibility and performance oriented commerce advertising similar to other marketplace models in the screener. Around this core, the company offers delivery, logistics, offline pickup points, advertising services through HepsiAd and payments and lending through Hepsipay and Hepsifinans.

Operations: D-Market Elektronik Hizmetler ve Ticaret reports all its revenue, about TRY 89.95b, from its E Commerce Operations segment in Türkiye.

Market Cap: US$947 million

D-Market Elektronik Hizmetler ve Ticaret provides exposure to a scaled Turkish marketplace that not only handles product sales but also monetizes traffic through delivery fees, ads and financial services. Management points to higher gross contribution margin helped by delivery and advertising revenue, while HepsiJet and Hepsipay broaden how the platform earns from each customer. At the same time, the company is loss making, carries negative shareholders’ equity and is raising capital in 2026, so funding and dilution risk are key considerations. For investors watching the Amazon FTC lawsuit and the search for alternative commerce ad channels, HEPS is a way to follow that theme in a different market, but the financial profile means position sizing and risk appetite are important.

Hepsiburada’s commerce engine, payments ecosystem and ad services could be masking a very different story for D-Market Elektronik Hizmetler ve Ticaret. The 4 key rewards and 2 important warning signs (1 is major!) hints at how its funding needs might reshape that story in unexpected ways

Coupang (CPNG)

Overview: Coupang is a South Korea focused e commerce company that runs a large online retail and marketplace platform, where shoppers buy everything from daily essentials to luxury goods through its app and website. It also offers grocery delivery, food delivery, streaming, fintech services and advertising products that let merchants and brands reach customers at the point of purchase, which is why it appears in this retail media and commerce advertising screener.

Operations: Coupang generates the bulk of its revenue, about US$30.0b, from its Product Commerce segment, with a further US$5.5b from Developing Offerings such as Eats, Play, fintech and Farfetch.

Market Cap: US$29.7b

Investors looking at the Amazon ad auction lawsuit may find Coupang interesting because it blends a large e commerce engine with a growing on site advertising business that is closely tied to merchant sales. The core Product Commerce segment generates most of its US$35.5b revenue, while newer services like Eats, Play and Farfetch add extra ways to earn from each customer but also bring higher costs and execution risk. Recent Korean regulatory fines and ongoing losses indicate that the path to stronger margins and earnings is not straightforward. If Coupang can continue to lift spend per customer, scale logistics efficiently and sharpen its ad monetization, the current mix of growth ambition and unresolved risks may leave more to the Coupang story than the headline numbers alone suggest.

Coupang’s mix of US$35.5b in product and developing offerings revenue can make the real story easy to miss. The analyst forecasts for Coupang reveals how its customer spend, logistics scale and ad monetization might be quietly reshaping the risk reward trade off that most investors are not pricing in yet.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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